How many times a day is optimal for posting on social media in order to build your brand?
On Facebook - perhaps once a day. On twitter it could be as much as 4 times a day.
Creating tha content for your Social media channels, posting on a pre-determined schedule, and then creating an audience, and interacting with that audience. As a business owner you likely don't have a lot of time for this. But it is an essential part of doing business.
The presence that you set on social media is very often how the world, and importantly your clients will see you. Don't leave it to chance, or an untrained person. Get it right and boom your business!